Cloud loves QR Codes…

and we realized the market had not even breached the surface of their potential.

Cloud is an Enterprise SaaS Company developing software for All4Labels, the third largest label company in the world. Cloud’s mission is to connect products with digital content, through QR Codes, ID Tags & Cloud Services.

I am a founding designer at Cloud, and it has been my job to transform our love of QR Codes into an enjoyable, innovative and marketable product to launch to the world.

And that is exactly what I have done.

Brand Identity.

Where every good product begins. We created a thourough and extensive componenet library that went through many iterations. We had to cater many of our choices to All4Labels already existing brand idenity.

First Product-Sprint: Information Architecture

For the first couple months of our project, are main goal was to develop a working prototype that could be handed over to dev and coded ASAP. Our CEO wanted something he could begin to market and sharing to investors

So we began creating…

Myself and the other lead designer foused heavily on the information architecture of our app. Because it is a software, there were lots of processes we had to work out.

Second Sprint: Improve & expand.

Our next challenge was to bring the design of our app beyond the 21st century. We want to anticipate design trends and make our product feel sleek, modern, and top of the line.

At the same time, we are revising current features and developing new ones weekly.

We Implemented changes like this

Small tweaks to an already functioning product

Coming to an end

My time with the project came to end, and I am leaving as a more rounded and knowledgeable designer. I understand what it takes to build a cohesive component library and Brand Identity. I have put in enough hours to be able to say that no day is the same at a startup!